Jay — Counsel for people.

What we're building

The individual legal market is broken — and it doesn't have to be.

At the top, elite firms deliver exceptional service to well-financed businesses and the wealthiest households. At the bottom, online form companies offer undifferentiated documents to anyone with a credit card. Between them — tens of millions of households and small businesses with real legal needs and the means to pay — the dominant experience is a fragmented patchwork of solo and small-firm practitioners working on the billable hour, with opaque pricing, limited continuity across matters, and no standard way of judging quality.

Jay is building a premium, AI-native law firm focused on unlocking universal access to exceptional service. Attorneys are the heart of what we do. AI is how we make it possible to deliver exceptional service at a price people can afford — and to free the attorneys we work with from the operational work that should have been automated years ago.

We are starting with trusts and estates. We will not stop there.

Why now

Three forces have converged in the last twelve months.

The window is open.

01 · Technology

AI can now automate the operational work that consumes much of legal practice.

Intake, jurisdictional triage, document drafting and assembly, routine review, scheduling, billing, post-engagement follow-through. The technology is no longer the constraint. The constraint is operational: how to redesign the AI-enabled firm around the attorney and around what only expert human counsel can provide.

02 · Capital

Capital is flooding the category — but missing individual practice.

Private equity is rolling up personal-injury management services on the thesis that scale alone will create returns. Venture capital is funding AI-native firms aimed at the Fortune 500 and at venture-backed startups — delivering even better service to entities that are already well served. Almost no one is focused on everyone else.

03 · Regulation

The regulatory architecture is unsettled — and that favors hybrid operators.

Different states are taking different paths on non-lawyer ownership and the structure of modern firms, and the structure is evolving month over month. The complexity is real — and it is a near-term moat for founders who are credentialed practitioners, fluent in technology, and experienced operators of regulated services businesses.

How we work

Two ways to practice with Jay.
One operating system. One standard of practice.

Option 01

Bring Jay into your firm.

Keep your practice. Plug into our AI-native services platform — intake, document drafting and assembly, matter management, scheduling, billing, and ongoing client communication — built around your forms, your jurisdiction, and your clients. You stay in control of the work that only an attorney can do. We absorb the operational load that consumes much of your week.

We are currently accepting design partners. If you are interested, please get in touch.

Option 02

Join the Jay firm.

Practice under the Jay brand, on the same operating system, alongside founding partners and a curated network of exceptional attorneys. For attorneys who want to build the next generation of individual legal practice from the inside — and who want the upside that comes with being early.

We are currently recruiting for a Founding Partner, Trusts & Estates.

Trusts & Estates

Trusts and estates is the most-used legal benefit in America — and yet there is massive unmet need.

The work is real: planning, administration, tax structuring, an ongoing relationship around legacy. The high end is bespoke and excellent. The low end is commoditized forms. The middle is chaos. Most Americans go without a plan because the process is opaque, expensive, and disconnected from the rest of their financial life. We are starting here because the gap is significant, the work has organic recurrence, and the relationship with the client deepens over time, extending naturally into tax, real estate, employment, immigration, and family law — the legal moments every household and small business runs into across a lifetime.

56%1

No estate plan

Americans without an estate plan.

73%1

Say it matters

Americans who say estate planning is personally important to them.

3M+2

Annual

Americans dying each year. Most without a current estate plan.

$124T3

Through 2048

Wealth that will transfer through 2048. Only half from the top 2% of households.

¹ Trust & Will 2026 Estate Planning Report.

² CDC NCHS, Mortality in the United States, 2024 (Data Brief No. 548).

³ Cerulli Associates wealth-transfer projections through 2048.

Operating principles

How we operate.

01

Attorneys are the heart of Jay.

Exceptional legal service is built on relationships and judgment. The work that matters most to clients is the work only a great lawyer can do. AI augments and empowers attorneys. It does not replace them.

02

We use AI only where it lowers cost or improves quality.

Every deployment of AI inside Jay is held to two tests: does it lower the all-in cost of delivering excellent legal work, and does it produce a better outcome than the same work done by a human alone. If neither is true, we don't spend time on it.

03

We build around clients, not matters.

Most firms organize around matters — a will, a closing, a dispute. We organize around the client and the relationship over time. Today's estate plan connects to next year's real-estate closing, and the employment negotiation in between. Clients experience continuity. Attorneys see the whole picture.

04

Premium is the path. Universal access is the destination.

Exceptional service is expensive to build for the first time and far less expensive to deliver after that. We start by serving households that can pay so we can build the firm properly — and then we drive cost out of every part of the practice so we can serve the households that have been underserved for generations.

05

We build only what the foundation labs won't.

The legal-AI software market is being commoditized as foundation models absorb capabilities that used to require separate products. We do not compete with that wave. We build what no foundation lab will: an attorney-led firm, an operating system focused on quality and client experience as much as efficiency, and a brand that individuals trust.

Team

Who we are.

Founder

Bob Borek

Previously COO and President at Datavant, where he scaled the company from early stage to more than $7B in value. Before that, Wachtell, Lipton, Rosen & Katz, Stanford Symbolic Systems, and Yale Law.

Founding Engineer

Victor Cai

Previously Founding Engineer at Arbital Health and Datavant. Studied Math and Economics at Cornell.

Backed by

Shaper Capital

Shaper is building the next generation of category-defining companies. Travis May — co-founder of LiveRamp and Fractional AI, and founder of Datavant and Shaper Capital — is an investor and ongoing advisor.

Actively hiring: Founding Partner, Trusts & Estates · Engineering.

See open roles →